“What seemed a useful action [per the admonition of Ghandi] to Gupta and his wife, Meenakshi, was simply to give away some of their clothes. The couple were not wealthy. But going through their wardrobe, selecting clothes they hadn’t worn for three years, they found 67 items. This raised the question: With India’s vast emerging middle class — and the explosion of consumerism in the country — how much clothing is gathering dust in wardrobes? More than can be imagined. So, in 1998, the Guptas started an organization, Goonj (meaning “echo”), to redistribute some of it to where it was most needed.” NYT: Bridging the Clothing Divide