Kent Wang’s Plain White Sneakers
Kent Wang’s specialty is making simple, unbranded clothing. He aims to produce the quality of luxury brands, but without the marketing budgets and corresponding inflated price points. That’s a philosophy we can get behind at Put This On.
I’m pretty excited about his new sneakers. They’re a lot like the Common Projects Achilles, perhaps the ultimate fancy sneaker. Like the CPs, they’re plain, unbranded and relatively sleek. Unlike the CPs, though, they cost less than a hundred bucks. I bit the bullet and bought some Achilles last spring, and I’ve been happy with the decision, but at a retail price usually north of three hundred bucks, they’re what you might call stupid expensive.
For the moment, Wang is offering only sizes 7, 8 and 9, with more to come in the spring. At $95, these look to me like a heck of a deal.