“You can’t help wondering about some experts in the future examining trace remains of a pristine Best Made ax, smartly decorated, never used. Will such a thing tell a story about just what it was that we worshiped?” — Our pal Rob Walker of Murketing and the New York Times on the Fashion Axe and its ancient precedents
The Fashion Axe is back on Gilt Groupe today.  It’s an axe made by an axemaker, then painted with two stripes by a designer and marked up accordingly.  You can buy it with a special axe sling, in case you want to bring it to bars and so forth, and as of today, you can also buy it with a branded rape whistle.  Enjoy.
By the way: the Best Made branded axes range (on Gilt) from $200-$350.  You can buy the version without the painted handle on Amazon for $60.  That’s some expensive paint.
(Thanks, Ryan)

The Fashion Axe is back on Gilt Groupe today.  It’s an axe made by an axemaker, then painted with two stripes by a designer and marked up accordingly.  You can buy it with a special axe sling, in case you want to bring it to bars and so forth, and as of today, you can also buy it with a branded rape whistle.  Enjoy.

By the way: the Best Made branded axes range (on Gilt) from $200-$350.  You can buy the version without the painted handle on Amazon for $60.  That’s some expensive paint.

(Thanks, Ryan)