“Clothes are meant for private living; clothes that produce excitement and applause give the press things to write about but shock the man of taste.”

Hardy Amies on Fashion Shows

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“Van Gogh painted a beautiful picture of an old, shapeless pair of boots; and I don’t think any more models are required. He made his boots look wistful and neglected; and so appear to me all shoes and boots without trees. In a well-kept shoe cupboard you should not be able to see the wood for the trees.” — Hardy Amies, ABC of Men’s Fashion (1964)
“To attain style in dress, you must look perfectly happy and relaxed in your clothes which must appear part of you rather than a wardrobe you have just donned.” — Hardy Amies, ABC of Men’s Fashion, via Dress With Style
“Approach to dressing is a delicate subject. A preoccupation with dress is unpleasant in a woman and repellent in a man; but both sexes should pay each other the compliment of giving the appearance that trouble has been taken if no more. A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them.” — Hardy Amies, ABC of Men’s Fashion