Put This On

I often find myself curious as to where various style blogs stack up in terms of readership. Of course, web traffic is tough to measure from the outside, so it can be difficult to tell. One thing that can be easily measured, though, is the number of people subscribing to a site’s RSS feed with Google Reader. Reader makes this information public, in fact - just click on “show details” for any given blog and you can see.

I decided to take a quick tour through some of my own subscriptions to see how my favorite style blogs stack up. My Feedburner data suggests that a bit more than 60% of folks who use RSS feeds are using Google Reader these days, so you can guesstimate total subscribership by multiplying these numbers by 1.5 or so. (Note that these numbers reflect feed subscribers only, so who knows how they relate to web traffic - I’d guess sites with older or less web-savvy audiences are less likely to use RSS. Also, some of these blogs are on the Tumblr platform, and may have additional followers there - PTO, for example, has just over 10,000 Tumblr followers in addition to our RSS subscribers.)

Subscribers / Blog

1. 135,063 / The Sartorialist
2. 14,889 / Street Etiquette (Blog)
3. 9,331 / 1001 Rules for My Unborn Son
4. 9,029 / Put This On
5. 6,554 / The Selvedge Yard
6. 5,650 / Selectism
7. 4,903 / ValetMag.com (Main Feed)
8. 4,448 / A Continuous Lean
9. 4,341 / Secret Forts (3,892 Atom, 449 RSS)
10. 4,094 / Kempt
11. 3,839 / Sartorially Inclined (3,382 Atom, 457 RSS)
12. 3,306 / Hypebeast
13. 2,993 / Nerd Boyfriend
14. 2,952 / Unabashedly Prep
15. 2,859 / The GQ Eye
16. 2,785 / The Catorialist
17. 2,645 / Permanent Style (2311 Atom, 334 RSS)
18. 2,609 / The Trad (2,335 Atom, 274 RSS)
19. 2,254 / An Affordable Wardrobe
20. 2,169 / Ivy Style
21. 2,077 / Men’s Flair
22. 2053 / [you_have_broken_the_internet] (1,830 Atom, 223 RSS)
23. 1,666 / Mister Crew
24. 1,249 / The Pursuit Aesthetic
25. 1,133 / A Suitable Wardrobe
26. 1096 / Heavy Tweed Jacket (953 Atom, 143 RSS)
27. 1072 / Fuck Yeah Menswear
28. 1,018 / Start With Typewriters
29. 830 / Prepidemic
30. 757 / Style Salvage
31. 745 / Made to Measure
32. 717 / BROG aka Most Exerent
33. 637 / All Plaidout
34. 621 / The Style Blogger
35. 611 / Valet. > Style
36. 596 / The Choosy Beggar
37. 545 / How To Talk To Girls At Parties
38. 531 / The Bengal Stripe (448 Atom, 83 RSS)
39. 527 / Gilt MANual
40. 471 / Less.Gentle.Men.of.Meager.Mean
41. 443 / Mr. Mort
42. 412 / Parisian Gentleman
43. 364 / Black Watch
44. 352 / Free/Man (Freemanbrand.com)
45. 351 / Commerce with a Conscience
46. 348 / The Agatine Eyelet
47. 340 / Archival Clothing
48. 320 / Alex Grant
49. 319 / Style Hunting
50. 288 / This Fits
51. 286 / English Cut
52. 283 / Inventory
53. 245 / SUITS+BOOTS
54. 236 / Components of Enthusiasm
55. 230 / N’East Style
56. 224 / Street Etiquette (Tumblr)
57. 213 / Short Shrifted
58. 192 / The Italian Cut
59. 182 / free/man (tumblr)
60. 156 / Rob K. Sawyer
61. 153 / The Sunday Best
62. 138 / The Silentist
63. 131 / tredici e lupo
64. 126 / Men In This Town
65. 121 / Bow Tied and Starry Eyed
66. 114 / Cooper Frederickson
67. 112 / Well-Plaid
68. 109 / Tom & Andrew
69. 75 / Sleevehead
70. 69 / The Suits of James Bond

(Note that I left off blogs with less than 50 folowers, and I did this by hand with no real criteria for inclusion, so please don’t be offended if you or your favorite blog was left out. You can always look it up and add it in to your own private list that you make, or email me and maybe I’ll add it if I’ve got time. Also: this counts only one feed, and some sites may have separate Atom and RSS feeds, so lmk if you got undercounted for that reason and I can correct.)