Friends, When I started this company, it was with one goal in mind: To market a high-quality, fun, innovative novelty T-shirt that combined the face of late night titan Jay Leno with the iconic imagery of similarly-first-named Cuban revolutionary Che Guevara.
We went live with a soft-launch of our product late last night (November 19th), a T-Shirt we dubbed the “Che Leno.”
The response was overwhelmingly one of negativity and confusion.

The sad story of the Je Shirt… from ill-conceived beginnings to total collapse to thoughts of suicide to a miraculous savior… founder Jason Woliner has truly been to heck and back.
Spend some time with his tale, and while you’re there, why not grab a cool graphic tee?

Friends, When I started this company, it was with one goal in mind: To market a high-quality, fun, innovative novelty T-shirt that combined the face of late night titan Jay Leno with the iconic imagery of similarly-first-named Cuban revolutionary Che Guevara.

We went live with a soft-launch of our product late last night (November 19th), a T-Shirt we dubbed the “Che Leno.”

The response was overwhelmingly one of negativity and confusion.

The sad story of the Je Shirt… from ill-conceived beginnings to total collapse to thoughts of suicide to a miraculous savior… founder Jason Woliner has truly been to heck and back.

Spend some time with his tale, and while you’re there, why not grab a cool graphic tee?