Abercrombie Moose Soon to Be Extinct
Abercrombie and Fitch, the 20th century sporting goods store turned controversial mallwear label, has seen sales decline significantly over the last few years, and the most recent dip is prompting a change: Abercrombie is dropping its moose logo from most of its clothing.
If you’re hoping a return to Abercrombie’s tweed-and-shotgun roots, you’ll be disappointed (and frankly you’re probably well outside of Abercrombie’s target demo). The chain attributes its loss of business to the rise of fast fashion retailers like H+M, and intends to steer its designs away from its dominant copy-of-a-copy-of-prep theme toward more of-the-moment designs. Safe to say the prep pastiche moment is over.
Teenagers’ taste can be more nuanced and sensitive than they often get credit for. This represents something of a sea change in tween/teen clothing tastes that’s been coming for awhile, as kids’ consume more, often cheaper and borderline disposable clothing and are arguably more familiar with trickle-down trends from runways and celebrities than ever. No longer is an embroidered pony or moose a signifier of cool.
-Pete

Abercrombie Moose Soon to Be Extinct

Abercrombie and Fitch, the 20th century sporting goods store turned controversial mallwear label, has seen sales decline significantly over the last few years, and the most recent dip is prompting a change: Abercrombie is dropping its moose logo from most of its clothing.

If you’re hoping a return to Abercrombie’s tweed-and-shotgun roots, you’ll be disappointed (and frankly you’re probably well outside of Abercrombie’s target demo). The chain attributes its loss of business to the rise of fast fashion retailers like H+M, and intends to steer its designs away from its dominant copy-of-a-copy-of-prep theme toward more of-the-moment designs. Safe to say the prep pastiche moment is over.

Teenagers’ taste can be more nuanced and sensitive than they often get credit for. This represents something of a sea change in tween/teen clothing tastes that’s been coming for awhile, as kids’ consume more, often cheaper and borderline disposable clothing and are arguably more familiar with trickle-down trends from runways and celebrities than ever. No longer is an embroidered pony or moose a signifier of cool.

-Pete

The Old Penny Trick

Ray Ban makes some of my favorite sunglasses, but I hate that little logo they put on every one of their frames. It’s small, to be sure, but being a white print against a dark lens, and positioned so that it’s right at your temple when worn, it feels like the most conspicuous logo in the world. And conspicuous logos are the worst logos in my book.

Luckily, when I bought a pair of Clubmasters two weeks ago, I remembered a little trick I learned from Mister Crew (who in turn learned it from The Trad, who in turn learned it from a few guys at Ask Andy). Apparently, back in the day, you could take off this logo with a bit of rubbing alcohol and a Q-tip. That doesn’t work anymore (as The Trad noted), but you can scratch it off with the edge of a penny. It’s a bit harder as you near the edge of the lens, but with a little persistence, you can get the whole thing off. Thirty seconds later, your Ray Bans look a ton better and you no longer have to wear a logo on your face.