MyHabit Comes Into Its Own
In the wake of the quick growth of the flash sale site Gilt, many competitors sprang up. Gilt had secured relationships with many great companies, and generally had a good sense of what brands to align themselves with, so the first year or so was rough for these other guys. There was a lot of Nautica sales, in other words.
Recently, though, I’ve noticed that Amazon’s offering, MyHabit, has started to offer some great discounts on great brands. Today, for example, they’re offering E. Tautz, Luciano Barbera, Pringle and Jil Sander. Of course, they’re also (literally) offering Nautica, so the range of quality is broad, but it’s absolutely worth taking note. In the same time period, Gilt’s strength has weakened - their discounts feel smaller, their brand quality less consistent, the proportion of their offerings that are re-listings increased dramatically.
Many of the items on MyHabit are on significant discount - in a sale called “The Gentleman’s Essentials,” they’ve got Incotex trousers for $49, and many of the Luciano Barbera items were as much as 80 or 90% off. Nothing to sneeze at.
If you haven’t tried MyHabit, it might be worth signing up to get their sale announcements. I’ve been grateful to The Silentist and This Fits for their posts about good sales, but I think I’ll pay more attention to my inbox going forward. Do the same, and you might catch a great brand at great prices.
(A quick note: when we link to these sites, we usually use referral links when we remember because hey, why not, but frankly the benefit for us is pretty marginal and doesn’t affect our editorial decisions.)