“For years the hollow claims of every marketing guru who insists that consumers ‘demand authenticity’ has been neatly debunked by the success of the high-end ‘distressed’ denim phenomenon. Buying jeans whose wear-and-tear is implemented by far-flung factory workers and machinery, according to specific standards devised and overseen by layers of corporate design-management — and in fact paying extra for such jeans, and pretending that this somehow signals rebel style — a capitulation to simulacra-culture so Xtreme it would make Debord giggle and Baudrillard weep”— Rob Walker on faux-distressing and the Olympic snowboarding uniforms.
Apparently a guy on the Norweigan curling team thought these pants were neat, and got the other guys on the team to buy them. And then they decided they were their uniform pants. BRAVO.
If you are on a curling team from Norway, you might as well just wear these pants. I offer my FULL SUPPORT.
| Q and ANSWER | Best Of |
| It's On Sale | eBay Roundup |
| Spring | Summer |
| Fall | Winter |
| Shirts | Jackets |
| Shoes | Coats |
| Accessories | Ties |
| Stefan Lawrence | Logo Design |
| Sleepover | Web Design |
