Put This On: Winter 2014

We’re so happy to share a small collection of winter pocket squares. Among them are some of the most remarkable we’ve ever made.

You can find all of our squares in our shop, and our Winter 2014 collection here.

Back In Stock: Vintage Rayon Pocket Squares

I spent about a year collecting rayon from the 1940s and 50s to make our collection of vintage rayon pocket squares. We just realized we’d allow some of the few that are left to drop out of stock in our store - if you’d like to get in on the action, take a look at what we’ve just relisted.

And how about this? If you’re getting ready for the holidays, here’s a special deal: spend $250 or more, and get fifty bucks back with the code HOLIDAYREADY.

Put This On Pocket Squares: Fall/Winter 2013

We’ve just added two dozen beautiful new squares to our shop for fall and winter. There are English silks, vintage wools, Indian cotton and so much more. I think this is the best group of squares we’ve ever released.

View the new collection here… and if you buy two or more pieces from our new collection today, and we’ll give you ten dollars off with the coupon “NEWNEW.”

Rudiments: Black Suits

Dave Hill explains how and when to wear a black suit, from our latest episode. You can watch the whole episode (please do!) right here.

Put This On Place: 10 Corso Como

10 Corso Como is one of the most influential stores in the world… but it’s not just a place to buy clothes. There’s a bookstore, a cafe and even a tiny hotel.

This profile comes from our most recent episode, which you should watch here now.

Thanks to everyone who follows us on Tumblr. We just crossed the 300,000 mark!
You can also follow us on Twitter and like us on Facebook.


Thanks to everyone who follows us on Tumblr. We just crossed the 300,000 mark!

You can also follow us on Twitter and like us on Facebook.

Put This On: Consolidation (Milan)

Milan is one of the world’s great fashion capitals… but these days, it’s dominated by one megaconglomerate: Prada. How does this consolidation affect craftsmen? What about consumers? We went to Milan to ask those questions.

This is just one segment from our latest episode; you can (and should!) watch the whole thing right here.

Put This On Season 2, Episode 6: Consolidation

Gucci Gucci Louis Louis Fendi Fendi Prada… what happens when a hundred artisans’ shops become a few global megacompanies? We went to Milan, Italy, to talk to small-scale makers who work in the shadow of fashion conglomerates like Prada. It’s one of our most ambitious episodes and the grand finale of our season.

Take Antonio Pio Mele, a cobbler who makes shoes by hand in a small shop in central Milan. He’s grateful that huge brands occasionally hire him to make samples, but he’s angry they rarely pay him on time and that their “bespoke” operations are rarely genuinely bespoke. Scholar Alex Pietrogiacomi provides some philosophical context, and photographer Simone Falcetta explains how consolidation has changed the fashion world.

We also talk to Milanese dandy Pino Pipoli, Dave Hill offers a rudiment about black suits, and the beautiful Valentina Galbiati gives us a guided tour of Milan’s most influential and beautiful boutique, 10 Corso Como.

Watch it elsewhere:

Vimeo / Youtube / iTunes


Buy Season One on DVD for $16

This episode was supported by our viewers.


Executive Producers: Jesse Thorn & Adam Lisagor

Director: Benjamin Ahr Harrison

Host / Writer / Producer: Jesse Thorn

Rudiments: Dave Hill

Producer: Gianluca Migliarotti

Director of Photography: Daniele Vascelli

Sound: Daniele Belli

Editor: Brendan Ferrer

Subtitle Translation: Giovanni D’Amico

Put This On Season 2, Episode 6 Clothing Credits

Intro & Outro

Suit: High Society Tailor (Fabric by Molloy & Sons)
Tie: Saks 5th
Shirt: CEGO Custom Shirts
Pocket Square: Put This On

In Interviews

Suit: Vintage
Shirt: CEGO Custom Shirts
Tie: Vintage
Shoes: Alden
Pocket Square: Put This On

Put This On, Season 2, Episode 6

Our grand finale, on the consolidation of the fashion industry. Filmed in Milan, Italy.

Coming tomorrow to Put This On.

Not caught up? Watch the first five episodes of season two now.