Put This On Season 2, Episode 6: Consolidation

Gucci Gucci Louis Louis Fendi Fendi Prada… what happens when a hundred artisans’ shops become a few global megacompanies? We went to Milan, Italy, to talk to small-scale makers who work in the shadow of fashion conglomerates like Prada. It’s one of our most ambitious episodes and the grand finale of our season.

Take Antonio Pio Mele, a cobbler who makes shoes by hand in a small shop in central Milan. He’s grateful that huge brands occasionally hire him to make samples, but he’s angry they rarely pay him on time and that their “bespoke” operations are rarely genuinely bespoke. Scholar Alex Pietrogiacomi provides some philosophical context, and photographer Simone Falcetta explains how consolidation has changed the fashion world.

We also talk to Milanese dandy Pino Pipoli, Dave Hill offers a rudiment about black suits, and the beautiful Valentina Galbiati gives us a guided tour of Milan’s most influential and beautiful boutique, 10 Corso Como.

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Watch it elsewhere:

Vimeo / Youtube / iTunes

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Buy Season One on DVD for $16

This episode was supported by our viewers.

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Executive Producers: Jesse Thorn & Adam Lisagor

Director: Benjamin Ahr Harrison

Host / Writer / Producer: Jesse Thorn

Rudiments: Dave Hill

Producer: Gianluca Migliarotti

Director of Photography: Daniele Vascelli

Sound: Daniele Belli

Editor: Brendan Ferrer

Subtitle Translation: Giovanni D’Amico

Put This On Season Two, Episode 3: (New) Traditions

Put This On, a web series about dressing like a grownup, visits London, where we examine how traditions are being reinvented in the birthplace of classic menswear.

We go to Savile Row, where we meet up with a historical guide to talk about the history of the world’s oldest tailoring street. We also chat with the tailor Richard Anderson about what’s special about The Row. Patrick Grant, the owner and designer of Norton & Sons, talks about how Savile Row can become a vital part of the international fashion world again.

Just off Savile Row, we go to the basement showroom of W. Bill, the world’s most legendary tweed merchant. Ray Hammet, who’s worked at W. Bill for decades, shows us around the stacks of wooly majesty.

In our PTO: Man segment, we talk with Ian Bruce, painter and member of the band The Correspondents, about re-imagining the SoHo dandy for the 21st century. He takes us through London’s red light district, and tells us why he doesn’t want to look like a painter at the end of a long day of painting.

We visit the tie factory owned and operated by Drake’s of London to learn how a high-quality tie is made, from fabric to finished product. Then we buy one to send to a supporter of the show.

Plus Dave Hill tells where sport sunglasses are and are not appropriate, in Rudiments.

This is the third episode in our six-episode second season. In this season, we visit the three greatest men’s style cities in the world, as chosen by our readers - New York, Milan and London.

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Watch it elsewhere:

Vimeo / Youtube / iTunes


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Buy Season One on DVD for $16

This episode was supported by our viewers and by The Put This On Gentlemen’s Association.


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Executive Producers: Jesse Thorn & Adam Lisagor

Director: Benjamin Ahr Harrison

Host / Writer / Producer: Jesse Thorn

Rudiments: Dave Hill

Producer: Kristian Brodie

Director of Photography: Charlie Cook

Sound: Kristian Brodie