Go Easy on the Wax
I recently bought a new pair of Crockett and Jones Belgraves from a seller I found online. I was able to get them at a nice discount, but when they arrived, they had thin white creases in certain parts of the leather. I figured the leather must have been just dry, so I treated it with some conditioner. Even after a few treatments, however, they didn’t go away. In fact, when I worn them around a bit, awful white lines would appear wherever the leather would bend. 
Then it occurred to me - the seller must have caked on a bunch of neutral shoe polish wax. He didn’t know how to properly shine shoes. The result is something like the picture you see above, even though the shoes were new. 
The best way to get rid of heavy wax build-up is to use Lexol leather cleaner. “Mixed” solutions such as Allen Edmonds conditioner and cleaner won’t be enough (though they’re still good for regular maintenance). If the build-up is especially bad, you might even have to run your fingernail over the stitches and around the pinking (the zig zag detailing). That’s what I found myself doing last night for about an hour.
The problem with having so much wax build-up is that it not only creates ugly creases (particularly if you use a neutral wax), but it also prevents the leather from absorbing any conditioner, which means it will eventually dry out. To avoid this, go easy on the wax, and every once in a while, use some Lexol leather cleaner to wipe away any build-up. Remember that a little wax goes a long, long way.
Or, if you prefer, just stick to cream polish. You won’t get as much protection from the elements, or perhaps even as high of a shine, but at least your shoes will never look like the ones above. 

Go Easy on the Wax

I recently bought a new pair of Crockett and Jones Belgraves from a seller I found online. I was able to get them at a nice discount, but when they arrived, they had thin white creases in certain parts of the leather. I figured the leather must have been just dry, so I treated it with some conditioner. Even after a few treatments, however, they didn’t go away. In fact, when I worn them around a bit, awful white lines would appear wherever the leather would bend. 

Then it occurred to me - the seller must have caked on a bunch of neutral shoe polish wax. He didn’t know how to properly shine shoes. The result is something like the picture you see above, even though the shoes were new. 

The best way to get rid of heavy wax build-up is to use Lexol leather cleaner. “Mixed” solutions such as Allen Edmonds conditioner and cleaner won’t be enough (though they’re still good for regular maintenance). If the build-up is especially bad, you might even have to run your fingernail over the stitches and around the pinking (the zig zag detailing). That’s what I found myself doing last night for about an hour.

The problem with having so much wax build-up is that it not only creates ugly creases (particularly if you use a neutral wax), but it also prevents the leather from absorbing any conditioner, which means it will eventually dry out. To avoid this, go easy on the wax, and every once in a while, use some Lexol leather cleaner to wipe away any build-up. Remember that a little wax goes a long, long way.

Or, if you prefer, just stick to cream polish. You won’t get as much protection from the elements, or perhaps even as high of a shine, but at least your shoes will never look like the ones above. 

“Van Gogh painted a beautiful picture of an old, shapeless pair of boots; and I don’t think any more models are required. He made his boots look wistful and neglected; and so appear to me all shoes and boots without trees. In a well-kept shoe cupboard you should not be able to see the wood for the trees.” — Hardy Amies, ABC of Men’s Fashion (1964)
Q and Answer: Suede and Water
Avi writes:  I recently picked up a pair of Clarks Dessert Boots, of the Oakwood  Suede variety. Continuing your recent shoe care theme, how do I go  about keeping suede shoes clean and unmarked? Can I waterproof shoes of  this type? I’ve noticed a few minor watermarks already—am I stuck with  these discolorations?
Suede is extremely difficult to keep clean and unmarked, particularly if it’s a lighter color.  Even water can leave a spot and ruin the nap of the leather. 
There are a couple of paths you can follow.
When your shoes are new, you can spray them with a silicone-based water sealant.  These are available in the shoe section of your local drugstore, or from your shoe repair shop.  A few coats (let them dry thoroughly in between) won’t turn them into galoshes, but it will help if you get caught out there. 
You can also buy a suede kit.  Most are two tools and a stain remover.  The tools are essentially a gum eraser, for rubbing the soil off, and a brush, for bringing up the nap.  If you get a spot, this can really help.
The third course of action is probably the best, though.  Just accept that they’ll get dinged up.  It’s pretty much the nature of the beast.

Q and Answer: Suede and Water

Avi writes:  I recently picked up a pair of Clarks Dessert Boots, of the Oakwood Suede variety. Continuing your recent shoe care theme, how do I go about keeping suede shoes clean and unmarked? Can I waterproof shoes of this type? I’ve noticed a few minor watermarks already—am I stuck with these discolorations?

Suede is extremely difficult to keep clean and unmarked, particularly if it’s a lighter color.  Even water can leave a spot and ruin the nap of the leather. 

There are a couple of paths you can follow.

When your shoes are new, you can spray them with a silicone-based water sealant.  These are available in the shoe section of your local drugstore, or from your shoe repair shop.  A few coats (let them dry thoroughly in between) won’t turn them into galoshes, but it will help if you get caught out there. 

You can also buy a suede kit.  Most are two tools and a stain remover.  The tools are essentially a gum eraser, for rubbing the soil off, and a brush, for bringing up the nap.  If you get a spot, this can really help.

The third course of action is probably the best, though.  Just accept that they’ll get dinged up.  It’s pretty much the nature of the beast.

I went thrifting in Palm Springs the other day.  Didn’t buy much, but I did pick up a couple new (old) pairs of shoe trees.

Q and Answer: Episode 2 Followups
Amar writes: Where can I get some of the shoe care items (like polish and conditioner) that you show in the video?  Also, where can I get the different types of brushes you used? I have a  cloth for buffing/polishing and I’m wary of taking a brush to the fine  leather instead.  Finally, I have one pair of shoe trees but 4 pairs of shoes on rotation.  Does this mean I should get an additional 3 pairs of shoe trees, one  for each shoe? Or is one fine to use after wearing a pair?
That’s a lot of questions, Amar.  Luckily, they’re pretty easy to answer.
Any shoe repair shop will have a wide range of colors and types of shoe polish, leather cleaner and conditioner.  If for some reason you live in a place with no shoe repair shops (underwater city?), there’s usually a pretty fully stocked shoe section in any large grocery store or pharmacy.  You can also order online from any number of shops, though shipping charges can be as much as the cost of the item being shipped.  The usual brands are Kiwi and Meltonian, and while some have fancier preferences, I don’t see much difference.  Brushes can be found in the same places - usually a grocery store will have one dauber and one larger brush, while a shoe repair store may have a few more choices.  They certainly won’t harm your leather.
Good shoes should be stored with shoe trees in them at all times.  You can buy shoe trees at most decent shoe stores or department stores, or at closet shops like The Container Store or Bed, Bath & Beyond.  At full retail, they usually run about $15 or $20 a pair.  They sometimes pop up for a discounted price at Costco, as well.  If you live near a Nordstrom Rack, they always sell discounted cedar shoe trees that are of very good quality for about $10 a pair.  I buy most of my trees at thrift stores and estate sales - usually they don’t cost more than about $4 a pair that way. 

Q and Answer: Episode 2 Followups

Amar writes: Where can I get some of the shoe care items (like polish and conditioner) that you show in the video?  Also, where can I get the different types of brushes you used? I have a cloth for buffing/polishing and I’m wary of taking a brush to the fine leather instead.  Finally, I have one pair of shoe trees but 4 pairs of shoes on rotation. Does this mean I should get an additional 3 pairs of shoe trees, one for each shoe? Or is one fine to use after wearing a pair?

That’s a lot of questions, Amar.  Luckily, they’re pretty easy to answer.

Any shoe repair shop will have a wide range of colors and types of shoe polish, leather cleaner and conditioner.  If for some reason you live in a place with no shoe repair shops (underwater city?), there’s usually a pretty fully stocked shoe section in any large grocery store or pharmacy.  You can also order online from any number of shops, though shipping charges can be as much as the cost of the item being shipped.  The usual brands are Kiwi and Meltonian, and while some have fancier preferences, I don’t see much difference.  Brushes can be found in the same places - usually a grocery store will have one dauber and one larger brush, while a shoe repair store may have a few more choices.  They certainly won’t harm your leather.

Good shoes should be stored with shoe trees in them at all times.  You can buy shoe trees at most decent shoe stores or department stores, or at closet shops like The Container Store or Bed, Bath & Beyond.  At full retail, they usually run about $15 or $20 a pair.  They sometimes pop up for a discounted price at Costco, as well.  If you live near a Nordstrom Rack, they always sell discounted cedar shoe trees that are of very good quality for about $10 a pair.  I buy most of my trees at thrift stores and estate sales - usually they don’t cost more than about $4 a pair that way. 

LL Bean Katahdin Iron Works Engineer Boots, circa 1950s.  Still available today, and a bargain at about $150.  Try them with an application of Obenauf’s to protect the leather and enrich the color.

LL Bean Katahdin Iron Works Engineer Boots, circa 1950s.  Still available today, and a bargain at about $150.  Try them with an application of Obenauf’s to protect the leather and enrich the color.