Urban Outfitters plans to split the facade of a new store on the Upper West Side into four distinct “storefronts”: a hat store, a hardware store, a neighborhood bar and a bodega.
“The whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses,” says Ron Pompei, creative director of Pompei A.D., which designed the store, slated to open in August.
“Ironic statement?” This is hipsterdom at a new low, and I’m going to be sick.
Trying to ironize my childhood? How dare you, Urban Outfitters.