"In 1951, when I was fourteen, I landed a job in an Oklahoma City laundromat. The pay was respectable—fifty cents and hour, up from forty-five. In a swampy, bunkerlike back room with a large concrete center drain, I had to mix bleach and water together in brown glass bottles for the customers to use. It was sweaty and dank, but I got to listen to a faraway radio, faint but distinct, playing music by the likes of Lefty Frizzell, Hank Williams, and Faron Young.
One day, I saw a news item about the murder of a nurse in Ann Arbor, Michigan. A photograph of one of the teenage killers showed him in handcuffs, being escorted by police. He was wearing what looked to me like white Levi’s. White Levi’s! What style! I was overcome by an immediate urge to get a pair for myself, but after looking around I was told that no such product existed—at least, not in Oklahoma.
Then it came to me: I would make my own. I brought a pair of bluejeans from home, doused them in undiluted Clorox bleach, and placed them in a washing machine. I let them sit for half an hour, the mystery and suspense building. When I finally opened the door, I found, to my astonishment, a pair of pure-white, radiantly glowing Levi’s. A triumph.
Or so I thought. Reaching in to grab them, I felt my hand sweep through a puffy lump of dead white fibres, softer than cotton candy. The rivets and the buttons were the only parts that survived.
At the time, I was banking on white Levi’s coming into fashion. I had to wait twenty years to buy a pair off the rack.”
-Ed Ruscha in The New Yorker

"In 1951, when I was fourteen, I landed a job in an Oklahoma City laundromat. The pay was respectable—fifty cents and hour, up from forty-five. In a swampy, bunkerlike back room with a large concrete center drain, I had to mix bleach and water together in brown glass bottles for the customers to use. It was sweaty and dank, but I got to listen to a faraway radio, faint but distinct, playing music by the likes of Lefty Frizzell, Hank Williams, and Faron Young.

One day, I saw a news item about the murder of a nurse in Ann Arbor, Michigan. A photograph of one of the teenage killers showed him in handcuffs, being escorted by police. He was wearing what looked to me like white Levi’s. White Levi’s! What style! I was overcome by an immediate urge to get a pair for myself, but after looking around I was told that no such product existed—at least, not in Oklahoma.

Then it came to me: I would make my own. I brought a pair of bluejeans from home, doused them in undiluted Clorox bleach, and placed them in a washing machine. I let them sit for half an hour, the mystery and suspense building. When I finally opened the door, I found, to my astonishment, a pair of pure-white, radiantly glowing Levi’s. A triumph.

Or so I thought. Reaching in to grab them, I felt my hand sweep through a puffy lump of dead white fibres, softer than cotton candy. The rivets and the buttons were the only parts that survived.

At the time, I was banking on white Levi’s coming into fashion. I had to wait twenty years to buy a pair off the rack.”

-Ed Ruscha in The New Yorker

White Denim Season
I have one pair of white blue jeans - some 501s not unlike the ones above - and this is the time of year they come out. Despite their weight, they actually wear reasonably cool, and end up being a great option on days when the sun’s out and it feels like summer, but it’s not quite hot outside.
Our friend CBenjamin’s in the picture above, and his outfit has a lot going on. He pulls it off well, but I find that I have good luck pairing my jeans with very simple compliments. Even as simple as a plain navy t-shirt and canvas sneakers. (I avoid white tops; white-on-white is a little too Andrew WK, though Andrew always looks great.)
White jeans also make a nice compliment to a summer blazer. With tan bucks, like CB is wearing, and a pale blue shirt, you have a relaxed look that’s surprisingly pull-off-able.
One note: CB’s white 501s, and mine, are tapered slightly by a tailor. This will cost you about $20, but I find that a trendier, slimmer fit is more appropriate with a jean like this. It helps drive home the point that you’re wearing white denim on purpose.

White Denim Season

I have one pair of white blue jeans - some 501s not unlike the ones above - and this is the time of year they come out. Despite their weight, they actually wear reasonably cool, and end up being a great option on days when the sun’s out and it feels like summer, but it’s not quite hot outside.

Our friend CBenjamin’s in the picture above, and his outfit has a lot going on. He pulls it off well, but I find that I have good luck pairing my jeans with very simple compliments. Even as simple as a plain navy t-shirt and canvas sneakers. (I avoid white tops; white-on-white is a little too Andrew WK, though Andrew always looks great.)

White jeans also make a nice compliment to a summer blazer. With tan bucks, like CB is wearing, and a pale blue shirt, you have a relaxed look that’s surprisingly pull-off-able.

One note: CB’s white 501s, and mine, are tapered slightly by a tailor. This will cost you about $20, but I find that a trendier, slimmer fit is more appropriate with a jean like this. It helps drive home the point that you’re wearing white denim on purpose.