The Wall Street Journal has an interesting article on the cost of a domestically-produced pair of premium blue jeans. Ignore the fact that this is a laughable play for the unadorned, “authentic” market by True Religion. The numbers are fascinating. The markups here are significant, but not ridiculous. There are overhead significant costs that aren’t listed here – not least of which is marketing.
Among the other interesting findings is that only 1% of the jeans market is for jeans that cost more than $50.
