A Wodnerful Vintage Advertisement

May 18, 2010

A wodnerful vintage advertisement

A wodnerful vintage advertisement, via the always-fascinating An Ambitious Project Collapsing.

Note that the selling point here is generous cut.  “No skimping of cloth.  There’s comfort in every fold."  It wasn’t until the middle of the 20th century that fabric became cheap enough (and consumer culture pervasive enough, and consumers wealthy enough) that amply-cut clothes no longer were a sign of wealth in the first world.