The Rise Of Tomboy

In Canada’s Globe & Mail, Rachel Matlow writes about the rise of companies like San Francisco’s Tomboy Tailors. They sell clothing to women in traditionally male styles, but with boob-and-hip-friendly cuts and butch-friendly staff. For years, this has been called “boyfriend style,” though of course many of its adherents aren’t interested in dating guys. As Matlow points out, the rise of internet niche retailing and the softening of binary gender conventions have combined to form an exciting new marketplace.