British author Alain de Botton has a nice, short video on why clothes matter. The answer will be obvious to long-time readers – clothes have social meaning and they affect how we’re perceived. Even people who think they’re not making deliberate fashion choices are, in some way, still making a choice about how they look. You can watch the video above or click through here to see it on YouTube. Jesse also wrote a post seven years ago on the same subject.