If This Has Become Your Idea Of Fashion, I Urge You To Reconsider

November 13, 2012

By all means, if you are willing to buy into this (H&M x MMM) collaboration, please do, just don’t think that you are buying ‘fashion’ or a part of Margiela’s legacy — what you are buying are assembly-line knockoffs that you will discard by next year. But if this has become your idea of fashion, I urge you to reconsider.

Eugene Rabkin making the case against fast fashion collaborations. (Note: we’re not against affordable clothing, but there are some good points in Rabkin’s article on how fast fashion companies use these collaborations for marketing purposes, and how consumers buy this stuff in the bundles, presumably because they think they’re getting designer clothing on the cheap).