From The New Yorker

August 2, 2014

From the New Yorker

From the New Yorker:

It now appears… that jeans savaged by wild animals are a trend in designer sportswear. A Japanese denim brand had the bright idea, at least for raising its profile, of sewing indigo-dyed cotton fabric around rimless tires, sausage-shaped bolsters, and fat rubber balls, and throwing the objects to the inmates of the Kamine Zoo, in Hitachi City. In an accompanying video, the beasts bound from their cages and fall upon their novel chew toys with such relish that you have to wonder if there isn’t a little catnip involved. The scene reminded me of toddlers on Christmas morning, tumbling down the stairs, unable to contain their excitement, and tearing into the neatly wrapped parcels under the tree.

When the fabric has been properly “distressed” — i.e., mauled — it is retrieved from the enclosures and made into trousers that are sold under the label Zoo Jeans.