Horse Power: Hip-Hop’s Impact On Polo Ralph Lauren

February 13, 2018

Complex just dropped a documentary on hip hop’s relationship with Ralph Lauren — and it’s incredible. Tons of great footage of not only Lo Lifes (along the accompanying stories), but also great outfits and archival pieces. A summary of the film:

Polo Ralph Lauren wasn’t originally meant for the hip-hop community until the Lo-Lifes, a crew of Brooklyn teenagers, adopted the label and made it their own in the late ‘80s. It exploded in the streets and by the ‘90s, Polo was an inescapable part of hip-hop culture, from music videos to magazine covers. Despite the sometimes rocky relationship between the vastly different worlds, Polo has become an integral component of the hip-hop community for the last three decades. An all-star line up including A$AP Ferg, 2 Chainz, Fabolous, Tyson Beckford, Daymond John, Raekwon, Dapper Dan, Fonzworth Bentley, Michaela Angela Davis and more share their first-hand insights on the legendary brand’s connection to the culture in Complex’s documentary, “Horse Power.”

You can see the video on Youtube. Also, some related PTO content: our video on Lo Lifes, a post about the language of clothes, and a bit about the ways we judge fashion and taste.