Kent Wang’s specialty is making simple, unbranded clothing. He aims to produce the quality of luxury brands, but without the marketing budgets and corresponding inflated price points. That’s a philosophy we can get behind at Put This On.
I’m pretty excited about his new sneakers. They’re a lot like the Common Projects Achilles, perhaps the ultimate fancy sneaker. Like the CPs, they’re plain, unbranded and relatively sleek. Unlike the CPs, though, they cost less than a hundred bucks. I bit the bullet and bought some Achilles last spring, and I’ve been happy with the decision, but at a retail price usually north of three hundred bucks, they’re what you might call stupid expensive.
For the moment, Wang is offering only sizes 7, 8 and 9, with more to come in the spring. At $95, these look to me like a heck of a deal.
