Most people associate TikTok with bizarre challenges, dance routines, and outlandish memes. So, what usefulness could TikTok provide in the world of menswear?
If you browse the app, you may be surprised by what you find. TikTok’s menswear hashtag has over 1.5 billion views and is powered by a small community of users who share videos with inspirational fits, helpful recommendations, and, of course, memes. Here are a few that are worth following:
Ethan Wong: @ethanmwong
We’ve featured Ethan Wong at Put This On before, so it’s no surprise that we’re big fans of his TikTok. He posts fit-check videos, where he walks you through the various pieces he’s wearing. He’s also not afraid to look back on his style and share “cringeworthy” photos of himself from ten years ago. His account is full of inspiration, and the style journey video, embedded above, gives viewers an appreciation for how much one can hone and perfect their style over time.
Jake Woolf: @jakewoolftok
Jake Woolf is a long-time menswear writer, having penned pieces for GQ and the now defunct Four Pins (RIP). His TikTok features celebrity style icons such as Harrison Ford and Donald Glover, helping you find the pieces they wore, as well as affordable alternatives. He also spotlights under-the-radar menswear brands, current trends, and great sales.
Gong Show Style #fashiontiktok
Ross Harris: @teardrop_estates
Ross Harris is a charming Los Angeles-based photographer and video director who posts simple videos in front of his garage. His style is eclectic, often consisting of thrifted items, and he gives styling suggestions, such as how to wear a bucket hat. Ross looks at ease in every outfit, whether it’s a gray and red plaid suit or jeans and a vintage t-shirt.
Reply to @dripis5ever this video took me 35 hours to make 😭😭
Wisdom Kaye: @wisdm8
Wisdom Kaye, the 21-year-old whose rise and large following on the platform landed him a contract with IMG Models, is a must-see for menswear TikTok. Wisdom’s outfits are more of a mix of 70’s aesthetics and surrealism, but Put This On readers can still find inspiration in his videos. Wisdom frequently participates in challenges and designs outfits based on themes ranging from time periods to cartoon characters. The outfits are not only stylish, but they also serve as reminders to have fun and enjoy what we wear.
Nolan White: @nolandanielwhite
Nolan White’s TikTok is a one-stop shop for all things menswear. He has thoughtful opinions on everything from watches to jackets to incense. His product recommendations are thorough and thoughtful, touching on important factors such as price and quality. Finally, Nolan will often demonstrate how he styles these items in order to inspire his viewers.
New summer same essentials #fyp
Albert Muzquiz: @Edgy Albert
Being from Los Angeles, Albert Muzquiz’s style is a perfect blend of vintage workwear and California Noir. His TikTok covers everything from selvedge denim to double-breasted blazers, and yet, his keen eye for proportions and styling allows him to always keep things looking coherent. Albert also provides hot takes and humorous yet practical style tips, making his profile both entertaining and useful.
It’s not just people who run great TikTok accounts. When it comes to brands, 3Sixteen stands out from the crowd. Not only does the brand feature new drops, detailed looks into their products, and fits from employees, but they also share other interests such as music, books, movies, and food recommendations. It’s the closest thing to being in the store without actually being there.