Iconic is thrown around a little too much. You don’t seem to have to put
a lot of work in to be iconic any more. Nowadays your face is iconic
because you #amassed #lots #of #social #media #follows. Even your lunch
could be iconic. But to be a real icon, you need longevity, not some
throwaway, fast-food, buzzword attachment moment in the iPhone
spotlight. The adidas Superstar’s 45 years as a favourite on the courts
and into a whole heap of subcultures during its retirement from the game
make it a strong contender for the finest design of its kind ever. It’s
liable to still be relevant when it turns 100.
–Pete
