Sometimes people ask me about how I created my little media empire. This is how.
Ira spent 20 years working at NPR before he started This American Life. Twenty years making mistakes, learning from them, thinking about what he’d do with his own show. When he started This Life, NPR turned him down. After 20 years. Told him to do it on his own. So he went out and won some fucking Peabodys.
And speaking of serious: SERIOUSLY, MAKE YOUR THING.