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Futurist Fashion: How Digital Technologies Could Revolutionize Made-to-Measure

February 11, 2020

Futurist Fashion: How Digital Technologies Could Revolutionize Made-to-Measure

In June 1948, Life Magazine published a short article on a new-fangled fitting system called the Photo-Metric, which promised to…

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The Lure of Affordable Custom Tailoring

January 26, 2017

The Lure Of Affordable Custom Tailoring

A reader emailed me the other day with a question. He’s getting married this June and wanted a custom suit…

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The Overuse of the Word Bespoke

November 4, 2013

The Overuse Of The Word Bespoke

Many words are injured in the process of selling clothes to the public. Think of the words “timeless,” “classic,” and…

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Cut, Make, Trim

May 17, 2012

Cut, Make, Trim

If you enjoyed our series on custom shirts, and are now thinking about having some made, consider supplying a tailor…

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