The Madison Avenue Look (ca. 1953)

December 1, 2016

The Madison Avenue Look (ca. 1953)

“You will be seeking a new look, the Madison Avenue Look, which is essentially dun-colored and round-shouldered. Selecting jackets with no padding is not enough. Practice stooping your shoulders. Ten minutes a day (perhaps while shaving) and you will soon appear to have no shoulders at all. You will then have the careworn, harassed look of the trusted junior executive.”

-Shepherd Mead in The New York Times, 1953. Image from Mead’s book How to Succeed in Business Without Really Trying.


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