The Wall Street Journal reports that this December issue of Details magazine will be its last, as Conde Nast plans to shutter the publication amid declining print advertising sales:
It’s expected that GQ, Condé Nast’s other men’s fashion magazine, will increase the frequency of its twice-a-year GQ Style publication in a bid to retain the fashion designers that currently advertise in Details.
The restructuring at Condé Nast comes as many publishers are grappling with declining revenue as marketers continue to pull ad dollars from traditional media such as print to fund their push into digital advertising. Although magazine publishers are showing increased digital ad revenues, those gains have typically not been enough to make up for the losses on the print side.
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Condé Nast is aggressively cutting expenses as it seeks to increase its bets on flagship publications that include Vanity Fair, GQ, the New Yorker, Vogue and Wired. This year, Condé Nast has focused primarily on building its digital offerings for advertisers, most recently acquiring privately held Pitchfork Media Inc., the owner of online music publication Pitchfork.com, in October.
