Lilly Pulitzer is preppy. It is part of a preppy uniform that announces itself from fifty paces. It is not so much a declaration of wealth as it is a perceived statement about class, lineage and attitude… Lilly Pulitzer suggests an advantage of birth. The clothes stir up scrapbook notions of ancient family trees, summer compounds, boarding school uniforms and large, granite buildings inscribed with great-great-grandfather’s name.
The clothes are, upon close inspection, not so terribly attractive. Actually, they are rather unattractive. And that is part of their charm. They are not meant to be stylish — that’s so nouveau. The clothes are clubby. Country clubby. One-percent-ish.