Someone please tell Saks Fifth Avenue how clothes are supposed to be worn. Despite being one of the largest and oldest retailers for luxury-level menswear, apparently not a single person over there – from their model to photographer to the presumably large team of people who handle their e-commerce – know that three-button suit jackets aren’t supposed to only have their top-most button fastened.
If you need a refresher, or work at Saks, suit jackets and sport coats follow the “sometimes, always, never” rule.
That means you can fasten the top-most button if you have a true three-button coat (i.e. the lapel doesn’t roll past the top-most buttonhole). If you do so, however, you’ll also want to fasten the center button, so that you don’t get the monstrosities you see above.
Otherwise, you can always fasten the center button on any jacket. Or the top button on a two-button coat (which is basically placed at the center anyway). Never button the last button unless your name is Yasuto Kamoshita and you’re advanced levels handsome.
Anyway, these terrible product shots are probably why the items are on sale right now. You can find discounted Eidos at Saks running as deep as 60% off. The stuff is actually really nice, but you wouldn’t know from those photos. I like the company’s overcoats, which are softly constructed and can be easily dressed down with jeans, as well as their knitwear. For tailoring, they have a few models – the Augusto and Tenero are both on the shorter side, which makes them better for a casual look (see Unionmade, who has better photos); the Tipo, on the other hand, is a longer, more traditional length. Questions about fit, design, and sizing can be answered at Eidos’ StyleForum thread.
