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How Brands Are Doing Lookbooks

August 20, 2020

How Brands Are Doing Lookbooks

Two months ago, someone on StyleForum’s Random Fashion Thoughts thread posted some images from E. Tautz’s new SS21 lookbook. E….

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Prep's Perps: A Look at Prep's Issues With Authenticity

June 14, 2019

Prep’s Perps: A Look At Prep’s Issues With Authenticity

Authenticity, the holy grail of today’s marketing departments, is a slippery concept in menswear. Sometimes it refers to a brand’s…

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Let It Ruck: Revisiting Rugby Shirts

October 18, 2018

Let It Ruck: Revisiting Rugby Shirts

When it comes to sports’ influence on what we wear, often a sport moves on but the broader sportswear stays…

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