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Levi’s Have a Lifetime Warranty

July 20, 2016

Levi’s Have A Lifetime Warranty

Here’s something I didn’t know: Levi’s offers a lifetime warranty on their jeans.  Now: lifetime warranty doesn’t mean that they’ll…

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It’s On Sale: $14 White Jeans

May 22, 2016

It’s On Sale: $14 White Jeans

If you’ve ever wanted to try white jeans, Levi’s has some on sale right now for just $14 (use the checkout…

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Behind the Vaults at Levi’s Archive

May 2, 2016

Behind The Vaults At Levi’s Archive

Of all the company archives, Levi’s might be the most impressive. It’s not just about quantity – they have thousands…

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Levi’s 501s: The Choice of American Icons (and 1990s Heroin Dealers in Mexico)

January 28, 2016

Levi’s 501s: The Choice Of American Icons (and 1990s Heroin Dealers In Mexico)

The Atlantic details the cachet Levi’s jeans had in Mexico in the 1990s, when they represented wealth and connection to…

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Q & Answer: The Whats and Whys of Unsanforized

December 10, 2015

Q & Answer: The Whats And Whys Of Unsanforized

Jimmy writes to ask: I’ve taken the plunge into raw, selvedge denim (which I really like) and I’m thinking about trying…

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Outerwear That Won’t Break the Bank, Part One

September 23, 2015

Outerwear That Won’t Break The Bank, Part One

We all love the cold weather seasons for the opportunity to wear tweed and chunky sweaters, but nothing will transform…

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Light Washed Jeans for Summer

July 27, 2015

Light Washed Jeans For Summer

Light washed jeans have been growing in popularity for the last few years. No longer considered just the poor fashion…

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Are Your Pants Buzzing or Are You Just Haptic to See Me?

May 29, 2015

Are Your Pants Buzzing Or Are You Just Haptic To See Me?

Wired has a story today on Project Jacquard, a Google lab effort that aims to spur development of wearable tech…

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LVC 1947s, Four (Nearly Five) Years In

September 21, 2014

LVC 1947s, Four (Nearly Five) Years In

Since my mom got them for me as a Christmas gift in 2009, these LVCs have been my go-to jeans,…

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Where is Bing Crosby’s Denim Tux?

August 18, 2014

Where Is Bing Crosby’s Denim Tux?

There’s a great tale in the San Francisco Chronicle today about Bing Crosby’s denim tuxedo. The story is as follows:…

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Levis’ 501 Documentary

June 26, 2014

Levis’ 501 Documentary

A BBC documentary on one of the most popular, classic, and influential garments of all time: Levis’ 501 jeans. Well…

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The Man Who Wore Bespoke Suits and Jeans

March 24, 2014

The Man Who Wore Bespoke Suits And Jeans

It’s said on a few places online that Jiro Shirasu was the first person in Japan to wear jeans, but…

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Getting a Good Grey Sweatshirt

October 30, 2013

Getting A Good Grey Sweatshirt

Every fall season, I can’t seem to stop myself from buying more sweaters, but the one I keep coming back…

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“In 1951, when I was fourteen, I landed a job in an Oklahoma City laundromat

October 12, 2013

“In 1951, When I Was Fourteen, I Landed A Job In An Oklahoma City Laundromat

“In 1951, when I was fourteen, I landed a job in an Oklahoma City laundromat. The pay was respectable–fifty cents…

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Levis’ 1947 501s

August 29, 2013

Levis’ 1947 501s

Most high-end jeans on the market today are some version of a semi-low rise, slim-fit cut. I actually like that…

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